Breakfast and the Sunday paper. Carol is on
the phone with Linda this mid-morning. You have nothing to say because nothing
is going on in your head. This can be a good thing, boy. “What? Me worry?” –
Amorella
0941
hours. Alfred E. Neuman, icon for Mad magazine gone way back.
** **
History
Since his debut in Mad, Neuman's
likeness, distinguished by jug ears, a missing front tooth, and one eye lower
than the other has graced the cover of all but a handful of the magazine's 500
issues. His face is rarely seen in profile; he has virtually always been shown
in full frontal view, directly from behind, or in silhouette. Harvey Kurtzman
first spotted the image on a postcard pinned to the office bulletin board of
Ballantine Books editor Bernard Shir-Cliff. "It was a face that didn't
have a care in the world, except mischief," recalled Kurtzman. Shir-Cliff
was later a contributor to various magazines created by Kurtzman.
It is highly probable that the Mad icon
was at least inspired by a real actor appearing in an early, "turn of the
century" comedic short-film made by Thomas A. Edison's studios. The
youngish comedian first appears as a mischievous employee in an office,
attempting to get himself dismissed for the rest of the day in order to
"attend" a pro baseball game. At the game he sits atop a telephone
pole near the stadium, observing the game, with all due antics, through a
telescope that he has brought.
In November 1954, Neuman made his Mad
debut on the front cover of Ballantine's The Mad Reader, a paperback
collection of reprints from the first two years of Mad. The character's
first appearance in the comic book was on the cover of Mad 21 (March
1955), as a tiny image as part of a mock advertisement. A rubber mask bearing
his likeness with "idiot" written underneath was offered for $1.29.
When Mad switched to a magazine
format starting with issue #24, Neuman's face appeared in a central position on
the illustrated border used on the covers, with his now-familiar signature phrase
"What, me worry?" written underneath. Initially, the phrase was
rendered "What? Me worry?" These borders would be used for five more
issues, through Mad #30 (December 1956).
The character was also briefly known as
"Mel Haney." In Mad #25, the face and name were shown
together, on separate pages, as both Alfred E. Neuman and Mel Haney. The
crowded cover shot on Mad #27 marked Neuman's first color appearance.
When Al Feldstein took over as Mad's
editor in 1956, he seized upon the face: "I decided that I wanted to have
this visual logo as the image of Mad, the same way that corporations had
the Jolly Green Giant and the dog barking
at the gramophone for RCA. This kid was the perfect example of what I wanted.
So I put an ad in the New York Times that said, "National magazine wants
portrait artist for special project." In walked this little old guy in his
sixties named Norman Mingo, and he said, “What national magazine is this?” I
said “Mad,” and he said, “Goodbye.” I told him to wait, and I dragged out all these
examples and postcards of this idiot kid, and I said, “I want a definitive
portrait of this kid. I don't want him to look like an idiot—I want him to be
loveable and have an intelligence behind his eyes. But I want him to have this
devil-may-care attitude, someone who can maintain a sense of humor while the
world is collapsing around him.” I adapted and used that portrait, and that was
the beginning.”
Mingo's defining portrait was used on the
cover of Mad #30 in late 1956 as a supposed write-in candidate for the
Presidency, and fixed his identity and appearance into the version that has
been used ever since. In November 2008, Mingo's original cover art featuring
this first "official" portrait of Neuman sold at auction for
$203,150. Mingo painted seven more Neuman covers through 1957, and later
returned to become the magazine's signature cover artist throughout the 1960s
and 1970s. Mingo produced 97 Mad covers in total, and also illustrated
dozens of additional cover images for Mad's many reprint Specials and
its line of paperbacks. Frank Kelly Freas rendered Neuman for Mad from
1958 to 1962. Current contributor Mark Frederickson has become the second-most
prolific Mad cover artist, with 80 covers as of 2013.
Since that issue, and continuing to the present
day, Neuman has appeared on the cover of nearly every issue of Mad and
its spinoffs, in one form or another, with a small handful of exceptions. Two
such departures were Mad #233 (September 1982) which replaced Neuman's
image with that of Pac-Man and "Mad" #195 (December 1977) which
instead included the message "Pssst! Keep This Issue Out of the Hands of
Your Parents! (Make 'Em Buy Their Own Copy!)." Even when Neuman is not
part of the cover gag, or when the cover is entirely text-based, his
disembodied head generally appears in miniature form. The most notorious
Neuman-free cover was #166 (April 1974), which featured a human hand giving the
profane "middle finger" gesture while declaring Mad to be
"The Number One Ecch Magazine." Some newsstands that normally carried
Mad chose not to display or sell this issue.
Selected from Wikipedia ‘History’ – Alfred E. Neuman
** **
0952
hours. I read quite a few of those early editions of Mad. You brought
this up though, why?
I have a great NASA photo of an active sun to go with this headline:
1011 hours. When you enlarge this, wow! Look at the flames. Most awesome.
2104
hours. We spent four hours attempting to tear out 25 by 4 feet of thick ivy
about a foot tall that we attempting to kill two weeks ago. It is mostly dead
but getting rid of the vines is not so easy. I would say we are half done.
Later we watched last week’s “Suits” and most of a PBS show titled “Last Tango
in Halifax”. We had Papa John’s, our favorite local pizza, for supper watched
the news, worked on trash to the street as well as bags of dead English ivy. These
are good cool days to work in the yard so that is what we do. I have not had
time to edit and again I am tired.
Carol wants to walk in the park early
tomorrow morning. After that more work on the ivy vines and roots and clearing
the dirt and debris from the last tree trunk. You also mowed the southwest
section of the yard and trimmed. Carol has been watering the yard because of
the upcoming aeration on Wednesday. Carol also wants the house and yard cleaned
up because Kim, Paul and the boys are coming for a visit this next weekend. This
means she wants help working in the basement for trash for a week from
tomorrow. We will work when it is appropriate relative to the circumstance. “Go
with the flow, boy.” Post. – Amorella
I
feel like I should be on a time schedule Amorella.
Everybody’s on a time schedule boy, it comes
with being born and ends with dying. Not much anyone can do about it. –
Amorella
2121
hours. What kind of schedule are you on, Amorella?
A friendly one my young man and this is
very fortunate for you. – Amorella
I
apologize and take a few steps back. – rho
You recognize the possibility and even the
probability that I am more than I seem. – Amorella
I
recognize the very low probability, but any possibility puts me into a
respectfully polite frame of mind.
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